Thursday, January 14, 2010

Better Homes and Gardens Magazine Getting More Focus?

Moving away from home improvement. This looks promising.

Meredith Corp. division has been focused on home improvement, do-it-yourself projects and decorating and plans to retool its special interest media division. President and CEO Stephen Lacy says, "The recessionary economy has impacted the consumer's ability to execute these types of projects and led to a decrease in advertising spending." (Duh?!)
He announced Thursday the division is becoming more focused on home and food publications, particularly those aligned with its Better Homes and Gardens magazine.


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